Vikrant Massey Exclusive: Filmfare Awards 2025 Set to Dazzle in Gujarat
In a first-of-its-kind move, the iconic Filmfare Awards the most prestigious event in Indian cinema—will be hosted in Gujarat for its landmark 70th edition. The announcement, made in partnership with The Times Group and the Government of Gujarat, has sent ripples of excitement across Bollywood and the state’s vibrant cultural circles.
Speaking exclusively to Times Now, acclaimed actor Vikrant Massey shared his excitement and insights about this game-changing decision, calling it a “historic milestone that brings the magic of Indian cinema to new frontiers.”
The Filmfare Awards, long associated with the glamour of Mumbai, are stepping into new territory. For the first time in the award show’s seven-decade history, the celebration will be held outside of Maharashtra in Ahmedabad, Gujarat, showcasing not only the cinematic achievements of the year but also the cultural grandeur of one of India’s most dynamic states.
“This is a brilliant step forward,” said Vikrant Massey in the exclusive interview. “Gujarat has an incredible legacy its textiles, architecture, festivals, food, and of course, its people. To bring Bollywood’s biggest night here is a celebration of Indian culture in its totality.”
According to organisers, the decision to bring the 70th Filmfare Awards to Gujarat reflects a broader vision to democratise cultural celebrations, take cinema beyond its traditional bastions, and recognise emerging creative hubs across the country.
“The government of Gujarat has shown immense enthusiasm in making this happen,” said a spokesperson from The Times Group. “From infrastructure to hospitality, Gujarat is more than ready to host a night of this magnitude.”
Indeed, the move comes at a time when Gujarat is aggressively promoting itself as a cinematic destination, offering attractive subsidies for film production, building film cities, and encouraging talent from the region to participate in national and global cinema.
Beyond the glamour, the impact of hosting the Filmfare Awards in Gujarat is expected to be significant.
Tourism officials estimate that the event will draw thousands of visitors, including film stars, media, industry insiders, and fans, creating a ripple effect across hospitality, transport, retail, and cultural sectors.
“It’s not just about one night,” said Vikrant Massey. “This kind of event has the power to inspire an entire generation from young actors and writers to designers and musicians. It puts Gujarat on the cinematic map.”
Organisers have promised a night that blends Bollywood glitz with Gujarati vibrancy. Expect folk performances, local cuisine, handicraft showcases, and a stage design inspired by Gujarati motifs and architecture.
Sources close to the event planning suggest that the show will be hosted at a newly developed state-of-the-art venue, possibly in GIFT City or near the Sabarmati Riverfront, combining modernity with heritage.
“We’re not just relocating the event,” added Massey, “we’re reinventing it in a way that honours both the legacy of Filmfare and the culture of Gujarat.”
The response from the film fraternity has been overwhelmingly positive. Several actors and directors have already taken to social media to express excitement about experiencing the warmth and colours of Gujarat.
Filmmaker Karan Johar posted, “Can’t wait to walk the red carpet in Ahmedabad! A refreshing change and a celebration of our diverse culture.”
Actress Bhumi Pednekar commented, “So excited to perform in a city that feels like home! Gujarat, here we come!”
The 70th Filmfare Awards, expected to take place in February 2025, promises to be more than just a red-carpet affair. With performances from top stars, tributes to cinematic legends, and a celebration of the year’s best films, this edition will also serve as a bridge between mainstream Bollywood and India’s rich regional heritage.
As Vikrant Massey aptly put it, “It’s going to be an unforgettable night where storytelling, stardom, and culture come together on one grand stage.”
By bringing the Filmfare Awards to Gujarat, the organisers have not only made a bold move geographically, but also culturally embracing the diversity and vibrancy that defines Indian cinema. It’s a celebration that goes beyond films; it’s a tribute to the idea of India itself. (Credit: Bollywood Hungama and Times Now)
