Queensland Fiji Football Association Inc held its strategic planing workshop on Sunday 16th June
A well crafted agenda of items focussed on a ‘Bolder, Bigger and a More Relevant’ QFFA was participated by 100% of the affiliated clubs, and well wishes.
Led by Master of Ceremonies Nick Maharaj, and with Treasurer Lawrence Chand facilitating the workshop dynamics, QFFA steadfastly moves towards a new horizon.
Opening Keynote address by Past President Aveen Singh certainly established the ‘tone’ of the workshop, reflecting on the past but focussing on the future as QFFA after more than 20 years since inception should now be ready to ‘ be bold’. He expressed that growth is only attainable from collective strengths of the affiliated members and stakeholders, aligning to similar goals and values. He reflected on his legacy of a strong and practical player rules which governs the basic product of QFFA, enjoying the beautiful game, Soccer and reliving our Fiji heritage. However, relevance is now becoming the fundamental issue to address.
An era of legacy, and a journey of challenges and opportunities and success was shared by 2 legends of the game, Esala Masi and Stewart Bola, and an emotional presentation that had everyone inspired.
Krishneel Maharaj shared the mental and psychological aspects of Sports, warmly received by all attendees, an area of sports that needs more focus and attention.
The attention of the workshop shifted towards strategic alliance and branding, with Arvin Datt challenging a corporate strategy and culture, with ‘Bula Lounge’ as feature of the tournaments.
Shivanjay ended the session with Branding strategies for QFFA, website and social media as integral platforms. A robust, well designed digital QFFA will create efficiency for internal operations.
The following were some of the focussed areas:
• Formation of Ref’s committee under leadership of Praveen Lal
• Relaunch of Women’s Football under astute leadership of Anjali Naiker,
• Player Strategic welfare pillar under guidance of Esala Masi, Jim Smith and Krishneel Maharaj
• A select committee for Player Rules and Eligibility Guidelines headed by Nick Maharaj, Ali Munif, Madhukar Naicker and Ray Ali.
• Financial, Governance, corporate alliance and Strategic visioning led by Lawrence Chand and Arvin Datt.
• Junior development and ‘ Finding the next Lucas/ Kewell/ Krishna under guidance Raj Oshen
• Digital transformation of QFFA to be spearheaded by Shivanjay
QFFA welcomes you to add value to the QFFA express and be part of the journey as we achieve our vision to ‘connect communities’.
Please direct your suggestions and ideas to Secretary Ray Ali on
secretary@qffa.com.au
